Thursday, July 24, 2014

Air-conditioning market "hot" weather the

In recent days, hot weather has caused demand for air conditioners strong people. This condition leads to price increases, labor shortages to continue installation.


Just over a week ago, the market was quiet regulate fairly cool weather, but now, people wishing to buy air conditioner had felt "heat" this huge market.


The amount sold hundreds of sets / day


Tung Le, Marketing Manager of Electric Supermarket TopCare said last week from every day TopCare sold from 100-200 regulate the types, up to 200% compared to the end of April. Soy consumption order was recorded in the large supermarkets in Hanoi is Pico, HC, Media Mart ...



As for regulating Supermarket Corporation VinaCore of Construction and Refrigeration Engineering Vietnam (VinaCore Group), hot days, the air conditioner sales volume up to 200-300 sets / day, even the day peak was up to 500 sets / day.


"With the large volume of goods sold per day should be the most problematic for the company today is still installed," said Nguyen Ngoc Canh, Head of Business Group VinaCore share.



The time installation team of the company to nearly 60 people, but still not enough to provide the market with a combination of having to do the work.


Therefore, to solve this problem forced the company launched two forms forms for customer support. The first form is retailing at wholesale prices, excluding money for the customer to buy the product but does not require installation. For this method, the amount customers can save up to 200000-500000 myeloid machines.


The second form, VinaCore encourage customers get the appointment time machine and installed, the customer will then be deducted from the sale price at 100,000 tons - 200,000 VND / set (depending on the time schedule).


Although, quite annoying with the sunny weather but in the current situation, many customers still have to accept the plan to wait to get satisfactory products and ensure quality installation.


He Cong Minh (Me Linh - Ha Noi), said to have been a regulation like that he had to be put before the new week and every installation.


But the supermarkets have been informed by many people purchase and preorder, but Kim Thu (Success - Ha Noi) was quite zealous for 2 days now that the air conditioner to save energy Panasonic family she chose to buy has not been delivered and installed.


The number of visitors has increased demand for regulating mutation also caused the retail price of many products in less than 1 week increased by 100,000 tons - 300,000 / suite.


But, according to Mr Ngoc Canh, this point was not a "top" of the regulation season. There is abundant sources by the total import dealer has to prepare for the heating season and the state of "hoarding" of goods not yet taken place.


But by the end of May, beginning of June, the price has some kind of regulation is likely to increase from several hundred thousand to over 1 million / sets than now. Years ago at the peak period of hot weather, consumers accept higher prices and not buy so much of the "magnates" wanted to pin them to push prices up new ground.


Therefore, the advice for consumers is to buy when the market is not a "fever" for a reasonable price, guaranteed quality installation by workers not run "numbers" because the number of large orders.


Two parallel trends along


Regarding trends in regulating choice this year, currently has two very clear trend despite opposing it is "popular" regulate both advanced power saving (integrated inverter inverter technology) and price regulation available with the basic features.


Mr. Ngoc said that there are two opposing trends coexist in parallel is appropriate at this stage. The first factor affecting the purchase decision of the consumer inflation, price index continues to grow over time. This leads consumers to consider more in spending. So, a division conditioning tend to buy basic, cheap to temporarily solve cooling needs in the hot season.



But there Monday factors affecting trends affecting buying other regulatory power prices. Rising electricity prices continue to rise and predicted that the majority of people who buy air must weigh before making a decision. There is air conditioning supplies still "eats" the most power in each family. With an owning family from 2-3 in home air conditioner consumes electricity to over a million dong / month, and it's pretty big financial burden hurricane season prices.


Therefore, many customers that buy inverter air conditioning can save 30-40% electricity, only about 2 years they will completely be the difference in value compared to the air often. This point of view does regulate the amount of power savings accounts are sold 60-75% of sales everyday supermarket VinaCore conditioning.


However, this time the amount of common air conditioner is still pretty big attraction for consumers median income, "At TopCare, both lines this regulation are equivalent sales," said Tung adds.

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